Job Campaign Marketing Specialist, Melbourne

Job Title

Job Description

• Looking for a new start? Think bigger. Think Axis!
• Join a growth company
• We make a difference by innovating a smarter and safer world

About the opportunity

At Axis Communications, marketing plays a key role in driving business growth and the Campaign Marketing Specialist is responsible for developing and executing multi-channel marketing campaigns that drive engagement, generate leads, and achieve business objectives in Oceania.

In this role, you will work closely with the Regional Marketing Manager as well as the Central Marketing team in APAC and HQ in Sweden, to develop and launch campaigns that drive demand for Axis products and solutions. This role focuses on developing and managing impactful marketing campaigns, ensuring alignment with business goals, and optimising performance for maximum ROI.

The ideal candidate is experienced in developing innovative campaigns, a skilled communicator, comfortable working in a fast-paced environment, and have a passion for data-driven marketing.

Key Responsibilities

• Develop and execute campaigns aligned with business goals and target audiences.
• Adopt and roll out account-based marketing (ABM) approach
• Oversee campaign execution across online (website, social, digital) and offline marketing channels such as webinars, events, tradeshows and experience centre marketing campaigns.
• Collaborate with internal Sales teams and external vendors to ensure timely launches and monitor results and follow-up.
• Write compelling copy for emails, ads, and other marketing materials.
• Collaborate with marketing and creative teams to produce engaging content, ensuring consistency with brand guidelines.
• Optimize lead generation, follow-up, and nurturing to generate Sales Qualified Leads (SQLs).
• Track, measure, and analyse campaign performance, providing regular reports and insights for improvement.
• Stay informed on industry trends and marketing best practices to continually improve campaign effectiveness.

Qualifications, skills, behaviours and experience

• Bachelor’s degree in marketing or related field
• B2B marketing experience
• Experience in campaign management or account-based marketing (ABM) platform is advantage.
• Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems, email marketing platforms, etc.)
• Marketing Cloud Account Engagement (formerly Pardot) experience preferred
• Proven copy writing skills
• Creativity and attention to detail
• Ability to interpret data and make insights-driven decisions.
• A team player with strong collaboration and communications skills.

What we have to offer

When you join Axis, you enter a workplace that fosters community, creativity, and commitment. We take care of our people by offering:

• A work environment where your voice matters. We are recognised by the Great Place to Work certification.
• Team Fika—Swedish for: Making time for friends and colleagues to grab a coffee and something to eat—we value team connection and collaboration.
• Commitment to sustainability and social responsibility: Axis is a member of The United Nations Global Compact.
• At Axis, we value in person interactions with our colleagues and with our customers - flexible work arrangements are available depending on role, operational needs and balancing team needs for effective collaboration.
• Access to learning and development opportunities.
• Employee benefits including monthly gym and home internet allowance.
• Group Life and TDP Insurance.
• Free counselling services to you and your immediate family through our Employee Assistance Program.

To Apply

Submit a cover letter and resume. Early applications are encouraged as shortlisting will occur on a rolling basis.

Axis Communications is committed to equal employment opportunities for all people regardless of age, gender, cultural background, disability, or sexual orientation. We recognise the strength and value in diversity, and actively foster an inclusive workplace.

Type of Employment

Posting End Date

Certain roles at Axis require background checks, which means applicable verifications will be done in these recruitments. Notice will be provided before we take any action.

About Axis Communications

We enable a smarter, safer world by creating innovative solutions for improving security and business performance. As a network technology company and industry leader, we offer solutions in video surveillance, access control, intercom, and audio systems, enhanced by intelligent analytics applications.

With around 5000 committed employees in over 50 countries, we collaborate with partners worldwide. Together, we thrive in our friendly, open, and collaborative culture and inspire each other to think beyond the expected. United by our commitment to inclusion, diversity, and sustainability, we consistently seek to develop our skills and way of working.

Let´s create a smarter, safer world

For more information about Axis, please visit our website https://www.axis.com.

Listen to Get To Know Axis – Podcast